Experience
Victoria Shelest — Motion Graphics Designer
2025–present
Kings League · Motion Graphics Designer (Contract)
Barcelona, hybrid
Kings League is a global 7-a-side football brand with 9 leagues in 7 regions and 2 annual world championships, aired in 120+ countries.
Designing and animating motion assets for broadcast and stadium LED setups across teams and regions. Currently focused on broadcast.
Contributed to the brand's global expansion from 2 to 7 regions by delivering consistent motion assets across broadcast, digital platforms, and multi-screen stadium setups for 20+ regional splits and events.
Coordinated broadcast asset handoff and updates with external suppliers.
Proposed and co-built a Notion-based team knowledge base for asset specs, task documentation, and motion expressions library.
Contributed to expression-driven templates and automated motion toolkits.
Selected projects
Designed and animated visual content for 2 global tournaments, contributing to stadium and broadcast production for a global audience:
2023–2024
Lamppost VFX · Motion Graphics Artist (Contract)
Barcelona, hybrid
Lamppost VFX is a VFX and animation studio for world-class film, TV, and advertising.
Conceptualized, designed, and animated on-set screen graphics — UI and fictional UI — for two Netflix productions, working independently within my zone of responsibility alongside a second motion designer. Collaborated with 2D and 3D artists, supervisors, production coordinators, and producers.
Projects
2022–2023
Naska.AI · Graphic and Motion Designer
Barcelona, remote
Naska AI is an AI platform for construction, automating reality-to-plan comparisons, reducing risk and cost in large-scale projects globally.
Sole graphic and motion designer on the team, collaborated with marketing and product teams to cover all graphic, motion, and visual communication needs — from building the visual system from scratch to company rebrand and day-to-day creative requests.
Built the entire visual communication system from the ground up — presentations, illustrations, website design, email templates, sales collateral, and social media content — starting from a logo, color, and typeface only.
Developed the visual identity and brand guidelines during company rebrand from Scaled Robotics to Naska.AI, implementing them across all digital and offline materials. Introduced motion design as a core brand element for the first time.
Redesigned and launched the company website with integrated motion graphics, managing the development process — resulting in 112% traffic growth.
Directed, produced, and edited photo and video content, supporting marketing campaigns and internal communications.
Collaborated with the UX designer to create product illustrations across the platform.
Owned all ad-hoc design requests across the company — presentations, merchandising, infographics, newsletters, landing pages, and internal guides.
2021–2022
GeekBrains · Course Author and Tutor
Remote
GeekBrains is one of Russia’s top five online educational platforms.
Designed, filmed, and launched a 3-month online course "AE for UI Designers" from scratch — covering After Effects and Lottie integration into Figma-based UI workflows, from file preparation to animation and project presentation.
Taught 7 groups of 150+ students via recorded videos and live webinars, providing personal feedback on 630+ homework submissions.
Interviewed, onboarded, and coordinated a team of 4 tutors, keeping course quality and materials up to date as new student groups started.
2018–2022
Friday! TV · Graphic and Motion Designer
Moscow and remote
Friday! Is a popular Russian entertainment TV channel with a potential audience of 89 million people.
Designed graphic and motion assets for digital marketing and special projects — channel branding, on-air graphics, social content, and transmedia campaigns connecting TV and digital platforms. Delivered 100+ projects and campaigns over 4 years.
Selected projects
2014–2017
CTC Media, Inc. · Digital Art Director
Moscow
CTC Media Inc., founded in 1989, is a leading Russian media holding with 5 TV channels, digital platforms, apps, and TV show productions, reaching over 100 million viewers.
Led the digital design direction across the holding's products, combining hands-on design work with team management. Oversaw the visual quality of all digital output, reviewed team tasks, and coordinated work with product managers and engineers.
Managed and grew the in-house digital design team from 2 to 7 people.
Led redesigns of 4 channel websites, 2 Smart TV apps, and 1 mobile app.
Drove seasonal visual updates across web and social media — new look each season in sync with on-air rebranding.
Contributed to a cross-team initiative to standardize art formats across all digital products of the holding, reducing format fragmentation across platforms and apps.
Enhanced social media engagement by integrating animated content into social media strategy.
2013–2014
CTC Media, Inc. · Digital Designer
Moscow
Joined the digital team as a designer, working directly with the art director on the redesign of the CTC website, the main TV channel of the holding, consistently ranked among Russia's top 3 for ages 10-45.
2010–2013
Grape Agency · Digital Designer
Moscow
Grape is a Russian digital agency that was the national industry leader and part of Possible Worldwide during my time there.
Created design for websites, mobile apps, social media and marketing campaigns.
Brands: MTS (Red Quest project), Unilever Russia (Axe, Cif, Domestos, Dove, Lipton, Rexona, Clear, Cornetto, Glorix, Rama, Timotei), Reckitt Benckiser (Clearasil, Veet), Efes (Zolotaya Bochka), Bushmills, Mercedes-Benz Russia, Transaero, Leto Bank.
2008–2010
Web Designer · Freelance
Moscow
Where it all started. Freelance web design projects for small businesses.