Overview
I joined the Kings League motion team as it scaled fast, and took on broadcast design across 7 regions.
During my time it grew from 3 to 7 regions and 5 to 9 leagues, that means more teams, languages, screens, and complex broadcast systems to hold together.
I designed and produced the broadcast packages for the global competitions and events, and for the 2025–26 season across every region. For selected events I also designed and animated the stadium LED screens.
Over 2025–26 I contributed to 30+ regional splits of Kings League and Queens League, events, and global competitions. For each country and competition, the motion team produced 200 LED screens, 100 virtual assets and 50 broadcast assets.
Kings & Queens League 2025–26 Season
I designed and produced the broadcast package for the 2025–26 season, both generic and team-specific graphics that ran across all regions and leagues.
Broadcast scope
Kings League Spain 2025-26 broadcast package in motion
Kings World Cup Nations 2026
For the KWCN 2026, I refreshed the tournament's broadcast visual system, then produced the full set of assets for the competition and the teams, plus some marketing screens for the stadiums.
Tournament reach
The KWCN 2026 broadcast package in motion
Selected broadcast assets from KWCN 2026
Kings World Cup Clubs 2025
I owned the broadcast graphics and selected screen assets for two stadiums, from concept to automated, template-based deliverables. Screens included: competition branding, marketing, merchandising and partners' assets, player walkouts, celebration and winner graphics, some game-action graphics, and the Queens Finalissima.
Tournament reach
Stadium screens & broadcast visuals I created for the Kings World Cup Clubs 2025 Final
Selected broadcast assets from KWCC 2025
Systems and Automation
Each season and project brought a refreshed brand look, and every team needed its own version of the same assets. To keep that manageable I worked from shared component libraries and color variables in Figma, so a single change could ripple across every team's set.
The broadcast assets got handed to internal and external broadcast specialists to run live, so they had to stay clean and consistent across every competition and team.
Producing the team-specific assets for the 2025-26 season
Where motion got repetitive, I used expression-driven templates to handle it — swapping text between languages, repositioning elements for each country's LED screen setup, or applying each team's visuals, colors and copy.
I also proposed and co-built a Notion-based team knowledge base with asset specs, task documentation, and an AE expressions library adapted from my AE Expressions Workbook so the whole team worked from one source.
Automated rule explainers I produced for every league and competition
I also build several tools to speed things up, they usually started as personal explorations made outside the day-to-day work, partly to make my own job faster and partly because I enjoy it. I share them with the team and keep using them myself. Automating the repetitive parts is just how I like to work, even when it's not in the brief.
I built Batch Rendering — a script that queues all dropdown options of the comp to Adobe Media Encoder in seconds instead of sending them to render one by one.
An 8-team comp that took ~4 minutes to queue (and ~8 for 16 teams) now goes in seconds.
Light Sweep Adapt Script
Light Sweep is one of the brand effects that live on both screens and broadcast assets. To save time, I built a script that applies it and adapts it to the brand automatically, instead of doing it by hand and keyframing each animation. It reads each layer's size, position, and on-screen time, so when the layer or layout changes, the sweep adapts with it.
What used to be a few minutes of hand-tuning per layer is now a single click.
Other Projects
I also worked on smaller projects like Queens League Spain Live Tryouts 2026, the online programs Kings Club Spain and Queens Club Spain, Mercato Kings League 2026, and Global Playoff Week 2025. Check out the links below to see these broadcast systems in action on YouTube.
What I Took from It
Working at this pace taught me that consistency at scale is about building the systems that let a small team move like a big one. The motion is the visible part, and the templates, variables and little scripts underneath make it repeatable, consistent and brand-aligned.
